TikTok vs. Kuaishou: The Battle for Dominance in Short-Form Video Across China and Southeast Asia

The short-form video boom is reshaping the global digital landscape, with platforms like TikTok and Kuaishou leading the charge. These apps have emerged as the go-to destinations for both entertainment and brand engagement, particularly in China and Southeast Asia, where mobile-first audiences are driving digital consumption. But when it comes to capturing the hearts of […]
Why 80% of Brands Fail—and How Influencer Marketing Can Turn the Tide for FMCG Companies

The survival rate for new brands in today’s competitive landscape is alarmingly low. In fact, 80% of brands don’t make it past their second year, with 30% of those launched in 2022 disappearing within their first year. This quick turnover is driven by fierce competition, shortened product lifecycles, and changing consumer demands. Yet, there’s a […]
How Does Four Media Global Help Brands Succeed in Both Singapore and China Markets?

Market Positioning and Cultural Understanding Singapore and China have distinctly different cultures and consumer habits. Brands must tailor their market positioning to these cultural differences. In Singapore, there is a strong focus on high quality and innovative technologies, while Chinese consumers prefer fast, convenient online shopping experiences. Obtaining Local Permits The first step for a […]
In-Depth Analysis of Private Domain Marketing: How Brands Control User Data and Behavior

In today’s digital landscape, private domain marketing is rapidly becoming an essential approach for brands to establish strong connections with customers and execute user-centered strategies. Private domain traffic allows brands to directly engage with users and manage data without relying on third-party platforms. For brands, private domain operations can enhance customer conversion and repurchase rates […]
Expanding Your Business to Singapore: Opportunities and Strategies

Singapore, the economic hub of Southeast Asia, is a prime destination for Chinese enterprises expanding overseas. With its strategic location, stable policy environment, and open business climate, Singapore provides unparalleled opportunities. However, successful market entry requires more than just stepping into a new market. Businesses must adapt swiftly, capitalize on policy benefits, and localize their […]
Build strong relation with Local Chinese Partner as Skincare Brand

China’s booming skincare industry has become a vital destination for global brands seeking to expand their market reach. The beauty and personal care sector in China was valued at $78.1 billion in 2020, and it’s expected to grow steadily as consumer demand for quality skincare products continues to rise. However, successfully entering and thriving in […]
Top 5 Marketplaces in China (Pros and Cons)

Introduction: The E-commerce Boom in China China’s e-commerce market is the largest in the world, with over 1 billion internet users and a digital-savvy population that heavily relies on online shopping. The country’s e-commerce giants like Alibaba and JD.com have dominated the market, but several other platforms have risen, each with its unique set of […]
Why Should Singapore Businesses Export to China Now?

In recent years, China has emerged as a global economic powerhouse, commanding attention from businesses around the world. For Singapore businesses, in particular, the timing to enter the Chinese market has never been better. With a massive population, growing middle class, advancements in technology, and a favorable trading relationship between Singapore and China, there are […]
What to Prepare for Entering the China Market?

Introduction: Why the China Market? Entering the Chinese market represents a significant growth opportunity for international businesses. China, with its massive population of over 1.4 billion people, boasts the world’s second-largest economy and is a key driver of global consumption trends. From its growing middle class to its tech-savvy youth, Chinese consumers present a lucrative […]
Influencer Marketing Using Xiaohongshu: A Comprehensive Guide to Boosting Brand Visibility and Engagement

In the world of digital marketing, influencer marketing has become a crucial strategy for brands to connect with consumers, build trust, and drive sales. One platform that has gained significant attention in China, particularly for influencer marketing, is Xiaohongshu (Little Red Book). Known for its blend of social media and e-commerce, Xiaohongshu provides an ideal […]