TikTok vs. Kuaishou: The Battle for Dominance in Short-Form Video Across China and Southeast Asia
The short-form video boom is reshaping the global digital landscape, with platforms like TikTok and Kuaishou leading the charge. These apps have emerged as the go-to destinations for both entertainment and brand engagement, particularly in China and Southeast Asia, where mobile-first audiences are driving digital consumption. But when it comes to capturing the hearts of […]
Why 80% of Brands Fail—and How Influencer Marketing Can Turn the Tide for FMCG Companies
The survival rate for new brands in today’s competitive landscape is alarmingly low. In fact, 80% of brands don’t make it past their second year, with 30% of those launched in 2022 disappearing within their first year. This quick turnover is driven by fierce competition, shortened product lifecycles, and changing consumer demands. Yet, there’s a […]