Xiaohongshu, also known as Little Red Book, is China’s leading platform for lifestyle discovery, where millions of young consumers seek inspiration in beauty, fashion, wellness, and more. With its unique blend of social media and e-commerce, Xiaohongshu allows users to discover, engage, and shop directly on the platform—making it a powerful tool for brands to connect authentically with highly engaged, trend-focused audiences
Xiaohongshu (Little Red Book) combines the power of social media with seamless e-commerce, giving brands a unique way to connect with China’s young, trend-focused consumers. With over 200 million monthly active users, it’s a top platform for lifestyle, beauty, fashion, and wellness brands
Connect with a vast, young audience eager for lifestyle inspiration, especially in beauty, fashion, and wellness.
Leverage Xiaohongshu’s community of trusted influencers to create genuine connections with your audience.
Capture attention on a platform where users actively seek recommendations and engage deeply with content.
Enable direct purchases through Xiaohongshu, allowing users to go from discovery to purchase in one platform.
Content Creation: Users create posts detailing their experience with specific products. These could range from beauty tutorials and unboxings to product reviews and travel guides.
ECommerce Integration: Brands and sellers can set up official stores within the app. When a user discovers a product they like through a post, they can purchase it directly through Xiaohongshu’s integrated shopping platform, creating a seamless content-to-commerce experience.
Authenticity: The platform is driven by real users sharing genuine opinions. The authenticity of these reviews makes Xiaohongshu one of the most trusted platforms for product recommendations.
Xiaohongshu operates on a community-based model where users post short reviews, recommendations, and videos about their experiences with different products. These posts, often featuring high-quality visuals, create an engaging feed where users can explore trends, learn about new products, and see what others are recommending.
Our team has a deep understanding of Xiaohongshu’s unique ecosystem and Chinese consumer preferences
We connect you with Xiaohongshu’s top influencers to amplify your brand’s message.
Our campaigns are backed by data, ensuring that your investment delivers maximum ROI
With successful campaigns across various industries, we help brands achieve real growth on Xiaohongshu
4Media Global is proud to be the trusted partner for leading brands breaking into the Chinese market. From innovative beauty pioneers to iconic lifestyle and fashion labels, our clients rely on us to navigate Xiaohongshu’s unique landscape and drive real results
Our team at Four Media Global is ready to help you build an authentic, high-impact presence on Xiaohongshu. Book a free consultation to explore your brand’s potential.
4Media Global really helped us stand out in China. Their team knew exactly how to position A.M. Skincare on Xiaohongshu and Tmall, so we could reach the right people and build our reputation. Thanks to their hard work, our visibility and engagement grew, and we’ve made a real name for ourselves in a tough market. We couldn’t have done it without their expertise and dedication.
A.M. Skincare Team Achieved a 200% growth in followers within 3 months on Xiaohongshu