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Capitalizing on Video Marketing in China: A Multi-Billion Dollar Opportunity

The video marketing landscape in China is undergoing a transformative shift, redefining consumer engagement with entertainment, brands, and shopping experiences. Platforms such as iQIYI, Tencent Video, Douyin, and Bilibili are blending entertainment, social media, and commerce, creating a dynamic environment where content consumption becomes an interactive and social journey. With more than 944 million active […]

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