TikTok vs. Kuaishou: The Battle for Dominance in Short-Form Video Across China and Southeast Asia

The short-form video boom is reshaping the global digital landscape, with platforms like TikTok and Kuaishou leading the charge. These apps have emerged as the go-to destinations for both entertainment and brand engagement, particularly in China and Southeast Asia, where mobile-first audiences are driving digital consumption. But when it comes to capturing the hearts of […]
Why 80% of Brands Fail—and How Influencer Marketing Can Turn the Tide for FMCG Companies

The survival rate for new brands in today’s competitive landscape is alarmingly low. In fact, 80% of brands don’t make it past their second year, with 30% of those launched in 2022 disappearing within their first year. This quick turnover is driven by fierce competition, shortened product lifecycles, and changing consumer demands. Yet, there’s a […]
How Does Four Media Global Help Brands Succeed in Both Singapore and China Markets?

Market Positioning and Cultural Understanding Singapore and China have distinctly different cultures and consumer habits. Brands must tailor their market positioning to these cultural differences. In Singapore, there is a strong focus on high quality and innovative technologies, while Chinese consumers prefer fast, convenient online shopping experiences. Obtaining Local Permits The first step for a […]
In-Depth Analysis of Private Domain Marketing: How Brands Control User Data and Behavior

In today’s digital landscape, private domain marketing is rapidly becoming an essential approach for brands to establish strong connections with customers and execute user-centered strategies. Private domain traffic allows brands to directly engage with users and manage data without relying on third-party platforms. For brands, private domain operations can enhance customer conversion and repurchase rates […]
Expanding Your Business to Singapore: Opportunities and Strategies

Singapore, the economic hub of Southeast Asia, is a prime destination for Chinese enterprises expanding overseas. With its strategic location, stable policy environment, and open business climate, Singapore provides unparalleled opportunities. However, successful market entry requires more than just stepping into a new market. Businesses must adapt swiftly, capitalize on policy benefits, and localize their […]
Four Media Global’s Role in Shaping S Lady’s Fashion Retail Strategy

S Lady is a prominent fashion retail concept brand operating in Singapore and China, specializing in an O2O (Online-to-Offline) retail model. The brand has established retail outlets in prestigious business and financial districts, such as One Raffles Place and Raffles City, while leveraging livestreaming to engage a global audience. Founded in 2015 by Serene Sun, […]
How Four Media Global Empowered IPPFA to Tap into China’s Growing Wealth Management Market and Reach Singapore’s Chinese Community

IPP Financial Advisers Pte Ltd. (IPPFA), established in 1983, is Singapore’s first comprehensive financial planning firm, offering services such as retirement planning, legacy planning, and global investment solutions. With around 321 financial advisers and 155 staff members, IPPFA is committed to providing high-quality financial advisory services. As the demand for wealth management continues to grow […]
How Four Media Global Helped Singapore Skincare Brand A.M skincare Succeed on Tmall and Stand Out in the Chinese Market!

1. Brand Introduction A.M skincare, a Singapore-based skincare brand, combines confidence with natural beauty, believing that everyone deserves healthy and radiant skin. Founded by Dr. Terence, who has extensive experience in the beauty industry, A.M skincare evolved from A.M Aesthetics, which began as a modest aesthetic clinic and has grown into one of Singapore’s most […]
Capitalizing on Video Marketing in China: A Multi-Billion Dollar Opportunity

The video marketing landscape in China is undergoing a transformative shift, redefining consumer engagement with entertainment, brands, and shopping experiences. Platforms such as iQIYI, Tencent Video, Douyin, and Bilibili are blending entertainment, social media, and commerce, creating a dynamic environment where content consumption becomes an interactive and social journey. With more than 944 million active […]
Build strong relation with Local Chinese Partner as Skincare Brand

China’s booming skincare industry has become a vital destination for global brands seeking to expand their market reach. The beauty and personal care sector in China was valued at $78.1 billion in 2020, and it’s expected to grow steadily as consumer demand for quality skincare products continues to rise. However, successfully entering and thriving in […]